Internet Usage, Motives and Advertisements: Empirical Evidences from Iran
نویسندگان
چکیده
This study explains the internet usage among Iranian users. Therefore it has been tried to give basic answers to this question that: What is the Iranians main use for internet and not shopping online? Based on this, by thoroughly analyzing the literature of internet users and develop a comprehensive theoretical model, the use of internet was tested in the web domain. The results indicate that; there is a significant relation between the demographic variables (age, education) and the motivations for using the Internet, also results show that in Iran, men and women use the internet for more searching motivations, and one of the major reasons that Iranian users do not shop online is the mistrust to receive that product. This study was done on a descriptive– analytical basis and based on the achievements of this research, it was recommended to advertising agencies that by using the indicators identified how to make appropriate steps in order to provide online advertising. Internet Usage, Motives and Advertisements: Empirical Evidences from Iran
منابع مشابه
نقش واسطه ای انگیزه های استفاده از اینترنت در رابطه بین سبک های دلبستگی و اعتیاد به اینترنت
The purpose of the present study was to examine the mediating role of internet usage motives in the relation between attachment styles and internet addiction. Statically society was all of Islamic Azad University Urmia Branch students, during 2015-2016 (1394-95.s.c.) and 204 participants were selected by multi-stage cluster sampling method and were asked to complete the Adult Attachment Invent...
متن کاملInflation and Money supply growth in Iran: Empirical Evidences from Cointegration and Causality
متن کامل
Online Buying Behavior among University Students: A Cross Cultural Empirical Analysis
Internet users all over the world are increasing day by day and showing great interest for online shopping. The main reason for the high usage of the internet is the affordable price of mobile gadgets and low internet tariff plans. Consumer behavior is influenced by various factors such as culture, social class, reference groups relationship, family, income level and income independency, age, g...
متن کاملIndividual differences in Internet usage motives
The relationship between the psychobiological model of personality types (psychoticism, extraversion, and neuroticism) devised by Eysenck and Eysenck [Personality and individual differences: A natural science approach, Plenum Press, New York, 1985] and Internet use and usage motives was examined. A sample of 210 undergraduate students were asked to report on their motives for using the Internet...
متن کاملAn Integrated Framework of Mobile Apps Usage Intention
Over the past decade, mobile devices such as cellular phones and tablet computers have become an essential part of our lives. Mobile devices outsold personal computers for the first time in 2011 and users spend more time with mobile apps than the Internet. Although mobile apps are growing popularity, a number of questions remain to be addressed concerning the usage of mobile apps: What factors ...
متن کاملذخیره در منابع من
با ذخیره ی این منبع در منابع من، دسترسی به آن را برای استفاده های بعدی آسان تر کنید
عنوان ژورنال:
- IJIDE
دوره 5 شماره
صفحات -
تاریخ انتشار 2014